When happen to enjoy a food that brings us back to the past and its authentic flavors, we feel really amazed, surprised, as if an exceptional event had given us a real, sincere, genuine pleasure. We are not used to it anymore, but we are constantly manipulated by the industry that in order to sell and increase market shares is willing “to come to terms with the Devil”: colored foods to attract attention, interest and desire; meat, vegetables, soft drinks, vegetable flavored chemically to be “tasty“, bland food itself chemically enhanced and made more caloric. False tasty food, that satisfies the palate but the organoleptic structure is altered as well as  the nutritional value.

How can we defend ourselves? Rediscovering the true flavors and trusting nature, which is  not prone to cheating. Often the solution is at hand, especially for those who have the privilege of living in villages or small towns far from the “progress“.

It might be interesting to go into that and read the Essay “The Doritos Effect” written by Mark Schatzker released in America, a book that helps us to reflect on Food and Life.

“Without that synthetic flavoring, I don’t think people would eat much junk food at all,” –

“The food problem is a flavour problem. For half a century, we’ve been making the stuff people should eat – fruits, vegetables, whole grains, unprocessed meats – incrementally less delicious. Meanwhile, we’ve been making the food people shouldn’t eat – chips, fast food, soft drinks, crackers – taste ever more exciting. The result is exactly what you’d expect”.

Toronto food writer Mark Shatzker.